Fiat Father's Day
Leo Burnett + Publicis Sapient
I studied the concept and idea, structured the solutions and locations, and wrote the script. The idea originated from a real experience: my boyfriend's father was thrilled when we took him for his first ride in an electric 500.
So, the role reversal showcased on social media could only be a success, as it was. Thanks to everyone's collaboration, both those who understood the value of the initiative and those who made it possible with agility,
So, the role reversal showcased on social media could only be a success, as it was. Thanks to everyone's collaboration, both those who understood the value of the initiative and those who made it possible with agility,
